Drive growth through product excellence.
I can help you get the right product to market, with effective delivery and a high performing team.
I have been working in digital for 20+ years, the last 16 in a senior management position.
I have defined, led and managed product development in corporate businesses at Burberry and New Look as well as hands-on in startup environments with Freddie's Flowers, Beautystack and The Stack World.
Prior to this, I worked with brands including Land Rover, Ford, Motorola, Adidas, Panasonic Technics, Royal Mail and Orange across digital agencies.
You can get in touch with me by email paul@paulrasmussen.com
Companies I have worked for.
A path that delivers results.
I can define a path for you to achieve product excellence at specific stages and focus of your business.
​
By beginning with your objectives and goals, I can improve your metrics and ultimately drive greater revenue generation.
Why? It's not easy.
Creating and improving products that resonate with customers and meet their needs is not an easy task, but it is achievable when the right approach is taken. Once the right product mindset, process, and team are in place you can focus on the fun stuff – building great product!
Build great products with the right approach.
Creating and improving products that resonate with customers and meet their needs is not an easy task, but it is achievable when the right approach is taken.
Get the right product to market.
Acheiving the right value proposition by understanding your business objectives and solidifying your customer needs.
​
- Customer mindsets
- Market and competitive landscape
- Value and proposition
- Key outcomes, OKRs and metric
- Discovery and growth
- Roadmaps
Effective delivery
Deliver products people love effectively from idea to launch, integrating experimentation for continuous delivery.
- Plan, Design, Build, Launch
- Continuous development
- Prioritisation and governance
- Product design and user experience
- Experimentation
- Data Analytics
- Requirements validation
Managing growth and scaling
Structure teams around cultures, together with the right specialists so your business reaches product excellence.
- Team structures
- Competencies
- Tools
- Leadership
- Mentorship & Upskilling
- Recruiting
Helping, where you are.
From pre-revenue to seed to Series A +, I can help set you up for success.
Your life stage
Product Market Fit
Matching product to market.
Growing
Expanding and thriving
Mature
Established, want to adapt
Your needs
Specific problem
Continuous
experimentation
Lean team
Large, scaled
Regular reviews
Layered
governance
Multiple hats
Specialists
Ways we can work
Getting the right working relationship that works for your business and team culture.
Fractional
Head of Product
Leadership support when you’re not ready for a full-time executive-level hire. Regular weekly, fortnightly, or monthly days.
Product Advisor
Tailored support from team coaching to solving specific customer problems or being a sounding board on your product development.
Interim Product Leader
​
A fixed period of time to act as the individual contributor or leader for product delivery.